Behavioral change is a research area that focuses on understanding and influencing the factors that drive changes in individuals' behaviors, habits, and actions. This field draws on a variety of disciplines, including psychology, sociology, public health, and communication, to develop strategies for promoting positive behaviors and reducing harmful ones. Researchers in this area study how individuals make decisions, set goals, form habits, and respond to external influences, with the goal of developing interventions that can effectively promote behavior change. These interventions may involve a variety of techniques, such as education, incentives, social norms, and environmental modifications, to encourage individuals to adopt healthier, more sustainable, or more ethical behaviors. Behavioral change research is used in a wide range of contexts, including public health campaigns, environmental conservation efforts, marketing, and employee wellness programs.